1964
The 1960s cultural upheaval shattered antiquated norms, paving the way for a fresh paradigm of living.
In 1964, Professor Mechoulam unveiled THC, an organic compound, marking a seminal moment. Although it took almost six decades for its legalization, the zeal for discovery has only intensified.
Now, that very ethos of 1964 is embodied by our trailblazers who cultivate premium, artisanal cannabis in British Columbia's Fraser Valley.
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